I have developed a method of taking products to market at the lowest possible price. I started out with no money, borrowed against my credit cards and ultimately created a multi million dollar business. The Misty Mate product that I created earned me 7 patents and sold over $60,000,000 worth of product over a 15 year period. I sold the company in 2004 and the company is still going strong after more than 19 years. www.mistymate.com I had to be as economical as possible in the beginning. Now I am semi-retired and enjoy helping others to develop their products. I do one-on-one consulting but I also sell my easy to follow steps for success. I can teach you how to take your product to market at a very low cost too.
The 3 Key Steps to Launch Your Product
I have been doing consulting ever since I sold my company in 2004, but now you can buy my e-book, The 3 Key Steps to Launch Your Product for $29 now only $4.99 for a limited time only.. A 40 page e-book to help you get your product ready to sell.
The Three Key Steps to Launch Your Product are:
1. Patent and Legal Protection.
2. Creating a Prototype.
3. Market Research
Now Only $4.99!
Once you have done all three of these things you will be ready to start selling your product. If you follow my strategy it will help you to optimize your time, legally protect your idea and keep costs at a minimum. I have brought many products to market using these few steps and you can too.
Do you want to save money? Then follow my product development guide.
Here is what you will get in my book.
1. Legal Protection Knowledge. If you have a winning idea, you can bet others will try to copy you. In my e-book The 3 Key Steps to Launch Your Product, I will tell you about the methods of legal protection that you have available to you including provisional patents, utility patents, trademarks, design patents, confidentiality agreements and more.
Don’t start showing people your product without at least considering legal protection.
I will help you evaluate which method is best for your product. Patent attorneys are expensive and most of them have one goal, to get you to contract with them for their services.
Evaluate your product for sales potential to determine if you should patent or not!
Some might tell you your idea is not patentable but others will tell you that you can get a patent even if your product might not have a lot of sales potential. You need product development education to inform yourself so you can understand what a patent can and cannot do for you. Many products are patentable but just don’t have enough potential to make enough money to ever earn back the money it costs to get the patent. I teach you how to determine the market viability of your product.
What you learn in this chapter could save you thousands of dollars in patent fees.
Another thing that patent attorneys don’t tell you is that if they do get you a patent on your product, it might be a very weak patent that is easy for others to get around. I teach you what you need to know so you can talk to your patent attorney and be informed.
I teach you how to work with your patent attorney to get you a stronger patent.
I also teach you no cost methods of protecting your idea temporarily until you can do the market research that will, enable you to make the right decisions regarding whether to patent or not to patent.
Learn alternatives to patents that cost a lot less.
2. Creating a Prototype. My method of getting products to market involves building prototypes at the lowest possible cost. I teach you several ways methods of product innovation and making a prototype cheap. I give you resources for manufacturing overseas.
I show you product development costs
I instruct you to protect your ideas during the prototype stage. In my product development process, what I don't do is tell you to create a perfect prototype right off the bat. I teach you to create a crude functioning prototype that will do what it is supposed to do but doesn't have the expensive aesthetic features that the final prototype will have.
Learn to Make Cheap Prototypes
Most people learn many things from the consumer during the market research phase that causes them to make changes in their prototype design. Many prototypes can be built for next to nothing when only the functioning aspects are considered. It is the design features that usually require custom molding that are usually the most expensive.
Save money by doing market research simultaneous with the product design
By waiting until you have done at least one round of market research you will have a better product that meets the demands of the consumer. When you get done with my The 3 Key Steps to Launch Your Product you will have a working prototype that is the lowest cost to market. I also give you resources if you want to do product development outsourcing.
3. Market Resaerch. Most market research firms charge $4000 to $20,000 to do a market research study on your product. The average price is in the $8,000 to $10,000 range.
Save $10,000 in market research costs.
If you don’t learn how to do market research on your own you will spend many times more than that before you are through. You need market research on your product at the beginning stage before the product is built, after it is built and even after you are already selling it. Market research is a continual process that never ends.
I teach guerilla market research
With consumer preferences constantly changing you have to change too. Even developers of products that are already successful are constantly keeping their fingers on the pulse of the consumer. Do successful car models change every two or three years? Car makers don’t just change the design at a whim; they do extensive market research before making those changes. I teach you how to do your market research for under $100. In most cases you will get your market research for free. I teach you over 7 different ways to do your market research to help you learn, what price point you have to be at when you go to market, to learn what size and shape will be more successful, what features might not be necessary what features to add that you might not have considered all of which will help to eliminate cost in prototyping and production and manufacturing. Your market research will be effective in helping you define your market niche and market size. It will help you determine if patenting is appropriate.
Save money by doing market research simultaneous with the product design
Also included in my book is a product development template that enables you to determine the potential sales volume of your product so you can evaluate your patent and legal options for protecting your idea.
Save Money
All of The 3 Key Steps to Launch Your Product are interrelated. They should all be done simultaneously but you must be careful. You can’t market research without legal protection. You can’t spend too much on legal protection before you find out the market potential of your product. You have to do some preliminary prototype work to determine the probable cost of the product to do your market research.
Avoid Mistakes and don’t waste time
With my e-book, The 3 Key Steps to Launch Your Product you will get all this information and more. For only $4.99 you can buy my e-book and if you follow my product development system you will be ready to start selling your product with a product that has the right features and benefits and that is legally protected all at the lowest price possible.
